Big Tech for Small Business

Hero Labs partners with SMBs to build custom software, deploy AI-powered tools, and optimize sales pipelines — so you can focus on what you do best.

hero-labs

50+

Clients Served

100+

Projects Delivered

20+

Years Experience

$0

Cost to Explore & Prototype

What We Do

A Full Suite of Technology Services for Growing Teams

From strategy to execution, we deliver solutions designed around the realities of small and mid-sized businesses.

Software Solutions

Custom mobile and web applications built around your business processes, streamlining operations and driving team productivity.

Digital Transformation

Modernize your business with end-to-end digital strategies — from legacy system upgrades to full workflow automation.

AI-Powered Tools

Practical, affordable AI that automates workflows, surfaces insights, and helps you make smarter decisions every day.

Marketing & Sales Pipeline

Integrated automation and pipeline tools that turn prospects into customers — from first touch to closed deal.

Our Commitment

Built to Deliver Real Results

15%

Average cost savings we aim to uncover

10%

Revenue lift we target for our clients

$0

Cost to start exploring with us

We believe every small business is sitting on untapped efficiency and revenue — hidden in manual processes, slow follow-ups, and data that's never been put to work.

Our approach is simple: we start by exploring the opportunity with you at no cost. We listen, we audit, we sketch what's possible. Our goal is to show you something real before we ever talk pricing — because we believe the best way to earn your business is to prove the value first.

We put our work on the line because we believe in what AI and modern technology can do for the businesses that power local economies.

Every small business deserves world-class technology — and the conversation should start with ideas, not invoices.

Hero Labs heroes illustration

Proven Results

AI in Action — Real Businesses, Real Outcomes

These aren't pilots or proof-of-concepts. They're live deployments delivering measurable impact for SMBs just like yours.

Landscaping & Lawn Care

How a Regional Landscape Company Added 40% More Qualified Leads with AI

A family-owned landscape company in the Atlanta metro was losing leads to slower competitors and struggling to collect reviews after jobs. Hero Labs deployed an end-to-end AI sales and reputation system that changed everything.

+40%

Qualified leads per month

4 min

Avg. lead response time (was 6+ hours)

+68

New Google reviews in 90 days

+22%

Close rate improvement

What We Built

  • AI-powered lead capture with instant SMS/email follow-up — no human needed in the first 4 minutes
  • Automated quote follow-up sequences re-engaging cold leads at 3, 7, and 14 days
  • Post-job review request workflow via SMS — triggered automatically when job status marked complete
  • AI-written, personalized review request messages using customer name and job type
  • Google Business Profile monitoring and auto-response integration

The Impact

  • Response time dropped from 6+ hours to under 4 minutes — beating competitors who called back the next day
  • Google rating climbed from 3.8 to 4.7 stars in 90 days, directly improving organic search ranking
  • Close rate on proposals increased 22%, attributed to faster response and stronger online credibility
  • Spring rush handled without hiring additional office staff

We went from calling leads back the next morning to being first in their inbox in three minutes. That alone changed the game. The reviews were the icing on top — customers started finding us on Google who never would have before.

— Owner, Atlanta Metro Landscape Co.
Automotive Detailing & Car Spa

A Multi-Location Car Spa Owner Gets His Business in His Inbox Every Morning

A growing car spa with three Atlanta-area locations had no unified view of performance across stores. The owner was flying blind. Hero Labs built a full lead-gen system and a daily AI-generated KPI digest delivered to his phone before 7 AM.

+55%

Online booking conversion

7 AM

Daily KPI report, every morning

+91

New 5-star Google reviews

3

Locations, one unified view

What We Built

  • AI-enhanced booking flow with smart service recommendations based on vehicle type and visit history
  • Retargeting-ready lead capture with automated SMS confirmation and appointment reminders
  • Daily owner KPI email — delivered every morning with revenue, bookings, no-shows, and reviews per location
  • AI-generated narrative summary explaining what changed, why, and what to watch
  • Post-service review automation personalized by service type and technician name

The Impact

  • Owner starts every day knowing exactly how all three locations performed — no logging in, no spreadsheets
  • Online booking conversion lifted 55% after smart service recommendation flow launched
  • 91 new Google reviews across locations in under 4 months — average rating went from 4.1 to 4.8
  • No-show rate dropped 30% after automated SMS reminder sequence was deployed

I have three locations and I was basically guessing how each one was doing until I got the weekly sales report on Sunday. Now I wake up and already know. If something's off on a Tuesday, I can fix it Tuesday — not four days later.

— Owner, Multi-Location Car Spa, Houston, Texas
Residential Home Construction

A Custom Home Builder Gives Every Buyer Their Own Digital Home Companion

A North Georgia custom home builder was fielding 15+ calls a day from buyers asking about construction progress. Hero Labs built a branded homeowner app that transformed the buying experience — and freed the team to build instead of answer the phone.

80%

Reduction in status-update calls

100%

Digital home binder adoption rate

4.9★

Average buyer satisfaction score

+35%

Referral close rate lift

What We Built

  • Branded homeowner app (iOS & Android) with real-time construction phase updates, milestone photos, and push notifications
  • Digital Home Binder — a living document with all warranties, manuals, utility contacts, paint codes, and system specs organized by room
  • Interactive home systems view — buyers tap any system (HVAC, plumbing, electrical, smart home) to see specs, maintenance schedule, and warranty info
  • Buyer-facing project management timeline — Gantt-style visibility into upcoming phases without exposing internal builder tools

The Impact

  • Inbound status calls dropped 80% in the first 60 days — buyers check progress themselves, any time
  • Satisfaction scores averaged 4.9/5 across the first buyer cohort
  • The Home Binder became a key differentiator in sales presentations — buyers cited it as a reason they chose this builder over competitors
  • Referral-based inquiries increased significantly with the app experience cited in buyer testimonials

Buyers used to call us every day wondering what phase we were in. Now they open the app. We've gone from firefighting to building. And when they move in, they have everything they need in one place — it sets us apart from every other builder in the market.

— President, Custom Home Builder, Metro Atlanta

Representative outcomes based on typical Hero Labs engagements. Individual results vary.

About Us

Seasoned Tech Veterans. Passionate About Small Business.

Hero Labs was built by people who have been inside the biggest technology companies in the world — and who left to do something that actually matters to them.

Our team brings over 30 years of combined experience from Microsoft, Meta, LexisNexis, and Siemens Healthineers. We've built enterprise software at scale, led digital transformation for global organizations, and advised Fortune 500 companies on technology strategy.

But here's what we kept noticing: the tools, systems, and capabilities we worked with every day — the ones that made those big companies faster, smarter, and more profitable — were completely out of reach for small businesses. Not because the technology didn't exist, but because nobody was translating it for them.

That's exactly what Hero Labs exists to do.

We are technologists who grew up in enterprise environments and chose to bring those capabilities to the businesses that need them most — the landscaper who's still calling leads back the next morning, the car spa owner running three locations off a spreadsheet, the home builder fielding 20 calls a day about construction progress.

We don't believe company size should determine access to great technology. And we're willing to prove it works before we ever send you an invoice.

As a proud member of the RiskHero family of companies, Hero Labs combines the agility of a startup with the credibility and resources of an established firm. Our team of engineers, AI specialists, and privacy experts are hands-on from day one — partnering closely with each client to deliver technology that actually moves the needle.

SMB-Focused Expertise

We specialize in small and mid-sized businesses — solutions sized and priced for your reality, not enterprise leftovers.

Enterprise Pedigree

Our team comes from Microsoft, Meta, LexisNexis, and beyond — you get that caliber of thinking at a fraction of the cost.

Scalable By Design

Every solution we build is engineered to grow with you, from launch through rapid expansion.

Transparent Pricing

Clear proposals, predictable costs, no hidden fees. You always know exactly what you're getting and what it costs.

Results-First Model

We explore and prototype at no cost to you. We only talk pricing after we've proven the value.

Dedicated Support

A named account manager and responsive team that treats your business like their own.

Let's Talk

Let's Build Something Great Together

Tell us about your business and we'll get back to you within one business day — with ideas, not invoices.

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