How a Regional Landscape Company Added 40% More Qualified Leads with AI
A family-owned landscape company in the Atlanta metro was losing leads to slower competitors and struggling to collect reviews after jobs. Hero Labs deployed an end-to-end AI sales and reputation system that changed everything.
+40%
Qualified leads per month
4 min
Avg. lead response time (was 6+ hours)
+68
New Google reviews in 90 days
+22%
Close rate improvement
What We Built
- AI-powered lead capture with instant SMS/email follow-up — no human needed in the first 4 minutes
- Automated quote follow-up sequences re-engaging cold leads at 3, 7, and 14 days
- Post-job review request workflow via SMS — triggered automatically when job status marked complete
- AI-written, personalized review request messages using customer name and job type
- Google Business Profile monitoring and auto-response integration
The Impact
- Response time dropped from 6+ hours to under 4 minutes — beating competitors who called back the next day
- Google rating climbed from 3.8 to 4.7 stars in 90 days, directly improving organic search ranking
- Close rate on proposals increased 22%, attributed to faster response and stronger online credibility
- Spring rush handled without hiring additional office staff
“We went from calling leads back the next morning to being first in their inbox in three minutes. That alone changed the game. The reviews were the icing on top — customers started finding us on Google who never would have before.”
